Beauty During The Covid-19

As our world finally started getting back to normal, there is no doubt that the COVID-19 did infact turned our world upside down. Getting back to normal, we have come to a few realizations as beauty aficionados that we are. Amongst the many things we realized during the pandemic was how big the hearts of our favourite stores and brands were! In case you missed it- Net-a-porter's distribution centres were used for deliveries for charities, Estee Lauder Companies, Beiersdorf and Shiseido all donated hand-sanitizers. LVMH, Coty and L'oreal donated hand sanitizers and hydro-achoholic gel. Kering, Chanel, Burberry, Balenciaga, John Lewis and P&G donated masks and gowns. Mayhoola made 2 million euros donation and Unilever donated 20 million in the form of products and services while L'occitane donated hand sanitizers, soap and hand cream. Impressive, and by that we mean- very impressive!! One thing we hoped all these stores and brands had during the shutdown was just a storefront on Amazon! Yes! We are talking about the one and only Amazon.com! Amazon itself, who donated 100million to the Covid-19 relief was open. Yes, they were. Maybe it was the fact that it was hard to get majority of our beauty products- especially skin care and our favourite luxury beauty products too. While we struggle to come to grips with this fact, one thing remained obvious, the whole time- Amazon was in fact open. Yes, granted that majority of our favourite brands and stores were busy donating and supplying and helping the community as did Amazon, one simple fact is this- Amazon was able to supply the needed neck cream, that needed anti aging cream, the hydrating cream, the acne cream which, to many, are considered essential and we mean many, with major skin concerns because you know- telling that young girl that her acne might recede due to not being able to get her favourite acne cream will become more devastating than the covid-19 itself at that point or telling that middle aged woman that she can't get her wrinkle cream, which would add to the stressors in her already stressed life or worse- telling that eczema sufferer she can't get her skin hydrating cream. You might want to know- we searched for all our favourite brands and stores on amazon and came up really short in our searches e-v-e--ry-t-i-m-e. Maybe its time brands and stores stop overlooking Amazon and embrace them for the ginormous giant that they truly are and maybe its about that time the luxury brands and the luxury stores in the world do infact get a store on Amazon.  It's really past due!! And may we suggest FBA- Fulfilled by Amazon, it's  needed!!!