Chloé L'Eau de Parfum Lumineuse

​Chloé L'Eau de Parfum Lumineuse, the new addition to the Chloé Signature line, which comes out in August 2023, is designed to capture the authentic femininity and free-spirited nature of the Chloé woman. It is inspired by the image of a rose that has just been picked and gilded by the sun's rays.
The new fragrance, like the whole line, centers around the emblematic rose, which is this time described as exuding an unprecedented brilliance akin to a ray of sunshine. The novelty is also announced as an ultra-feminine and solar perfume.

The luminous rose is intertwined with vanilla, adding warmth and illumination to the floral notes. This combination creates balsamic and ambery undertones, elevating the elegance of the rose. The scent also features jasmine sambac, which enhances the sweet and floral tones.

Ane Ayo, the perfumer behind the creation, wanted to approach the iconic Chloé Signature rose in a fresh and innovative way. Her goal was to explore new dimensions and bring out a different aspect of the rose's character. She aimed to create a fragrance that retained the brand's elegance while introducing a more sensual and warm side to the Chloé femininity.
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Top notes: Sambac jasmine
Heart: rose
Base: vanilla, amber

The perfume is vegan, containing only natural-origin fragrance elements, alcohol, and water—no other additives. Its signature vintage-inspired glass bottle is complemented by a silver cap with a beige ribbon with pink thread wrapped around the bottle's neck. The outer packaging is in a luminescent beige color, adorned with silver accents. The bottle is made with 25% recycled glass, and the ribbon is made from 100% recycled polyester.

The new fragrance will be available in 50 and 100ml bottles.