Dior Spa Cruises Set Sail on Paris's Seine River This Month — How to Get on Board

French fashion house Dior has always been about style, but now it’s also focusing on luxe experiences, as it brings back the Dior Spa Cruise this summer from July 3 to 14, with sailings through the heart of Paris, departing from Port Henri IV in the fourth arrondissement.

Calling itself “an exceptional wellness retreat cruising on the Seine,” the company is offering two different categories of treatment. The treatment cruises allows guests to choose from seven varieties of two-hour cruises (including one hour of treatment), which are €680 (about $742) per person. Among the choices are the Dior Prestige High Precision experience, which includes “redefining the facial contour, mouth, and eye areas,” while getting rid of tension and stimulating cell growth in a reverse-aging experience. There's also the Constellation treatment, a “multi-sensory journey of holistic massage, slow and enveloping strokes promising to help you completely unwind and relax deeply," per the company's website.

PHOTO: COURTESY OF DIOR

In the fitness category, six two-hour cruises are being offered for €280 (about $305), with each including an hour-long class that’s either a detox flow; yoga flow; Pilates flow; HIIT workout; mobility; or respirology and postural stretching, depending on the sail time.

Those looking for upgraded experiences can opt for the four-hour Croisière Soin & Wellness, for €960 (about $1,048), which combines the two experiences. 

The pop-up cruise is timed to the beginning of Paris Couture Week with the sailings all taking place on a yacht named Stunning Excellence, which has been decked out in Dior’s famous blue-and-biege toile de jouy pattern. On board are four single and one double room, used for treatments, as well as a reception room stocked with Dior products. 

When the guests aren’t in their treatments or fitness sessions, they’re welcome to relax on the 1,290-square-foot top deck, which has a juice bar, pool, and lounge chair, as the boat sails past some of Paris’ most iconic sites like the Notre-Dame, Musée d’Orsay, and Grand Palais, the fashion trade publication reported. 

Reservations for the Dior Spa Cruise can be made here.