DIOR’S FIRST U.S. FRAGRANCE & BEAUTY BOUTIQUE OPENS IN SOHO

Carrying a Dior Lip Oil in your handbag or spritzing on the iconic J’adore fragrance can evoke the same glamour as wearing one of Dior’s couture pieces. Now, the fashion house is giving its high-end (and viral) beauty and fragrance items a permanent home–in the form of a beautiful new boutique in New York City and the first stand-alone store stateside.

In the heart of SoHo, nestled amongst a line of designer stores (Dior’s fashion boutique included), the French house created a beauty and fragrance haven that allows customers to experience the world of Dior beauty in person. Upon walking into the store, you’re instantly hit with the scent of Dior Lucky Eau de Parfum and met with bright gold fixtures–all the while surrounded by Dior’s library of fragrances, couture lipsticks, and opulent holiday sets that you'll want to buy for yourself.
Fragrances take center stage here, with a massive display in the middle of the store featuring dozens of Dior scents, and another section highlighting best-sellers like Sauvage and Miss Dior. The boutique also features the return of Dior’s fragranced lotions and soap.

In the makeup and skincare department, the boutique has limited-edition items like the 24 karat gold-infused Rouge Premier lipstick collection, created by Dior creative and image director Peter Philips. Plus, discover high-end collections, such as L’or De Vie–a newer prestige skincare line created from rare grapes used in the covetable Château d'Yquem wine from Bordeaux.