Makeup For Men: How To Apply It With Just 6 Tips

Men’s makeup has come a long way in recent years, and some of us are still learning how to apply it. According to a recent survey by the YouGov portal in the United Kingdom, about 1 in 20 British people do it, 1 in 50 do it weekly and 1 in 100 do it daily. They are very beautiful people. And that shouldn’t surprise us, given that the men’s personal care industry is booming and is estimated to be worth over 550 million euros in countries like the United Kingdom. Mentioning Spain but from 2018, the percentage of Spanish men wearing makeup is 17%, according to data collected on the same platform. Whether your skin is a bit dull or you just want to look and feel better, makeup for men is the best option that you should explore. 

Below you’ll find Bougeoir's guide to getting started with men’s makeup, covering up skin, concealing dark circles, applying foundation, concealer and powder, and grooming your beard and eyebrows.

Beginner’s Guide to Makeup for Men

1. Preparation is key
It goes without saying, but if you want to look great in makeup, you have to start with healthy skin: It’s important to prepare your skin so that the makeup you apply, such as foundation or concealer, not only set well on the skin, but lasts all day.  Before anything else, make sure you use a good cleanser and warm water to wash your face, followed by a moisturizer. Once this is done, apply a primer to help create the best possible base for any makeup.

2. Banish Those Dark Circles
Dark circles can take years on us. Even if you get enough sleep and stay hydrated, sometimes they don’t go away. Using eye cream to get rid of them is a good start, but there’s a simpler trick that may be more effective. “A great trick is to store the cream in the fridge to wake up and refresh tired eyes,”  “Anything that’s refreshing will help reduce puffiness in the eyes.”

3. Extends makeup well
Are you ready? Great. One of the biggest mistakes they make when they start applying makeup is not applying it well. If you want your makeup to look as natural as possible, use a brush or sponge to apply it. “When you apply your foundation or tinted moisturizer, blend it all over your face up to your hairline and down your neck to make sure it looks natural. Take extra care in areas that tend to wrinkle, such as around the nose and under the eyes.”

4. Be careful with the eyes
The eye area is very delicate, so when you apply a product to that area, whether it’s a cream or concealer, use your ring finger to tap into the skin and blend. “The skin around the eyes is much thinner than the skin on the rest of the face, so it’s hardest to use your ring fingers. If you tap or pat instead of pulling, you’ll be taking better care of your skin in the long run.”

5. Avoid sweat shine
When we are very busy in our day to day, sometimes sweating is inevitable and it shows a bit on our skin. If you’re concerned, use translucent face powder. This will help you to remove that shine to some extent and get a matte finish.“Gently apply the powder in a circular motion to areas of the face that can cause shine. Most likely it’s the T-zone, which includes the forehead, nose, and chin.”

6. Groom your beard and eyebrows
​Do you feel that your beard and eyebrows are in bad shape? If you’ve got the hint (no personal attack, we promise), consider that you can make your facial hair look even more attractive with a makeup pencil. Women have been doing it for decades and we can too. “Really sharpen your pencil so you can draw hair-like strokes to fill in any patches or light areas. “If you want to blend and shape your hairs for a more natural look, get a small comb and lightly brush your brows in the right direction.” You are going to be very beautiful.