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A recent research report by Fact.MR has projected the global skin lightening product market to represent an impressive expansion over the forecast period (2017-2022). The global market for skin lightening products is estimated to exceed US$ 20,000 Mn in revenues by 2022-end.
Growing desire for flawless and radiant skin has always been pushing individuals towards adoption of skin lightening products. Although skin lightening products hinted at facial care initially, the trend has witnessed transformation with companies providing products for complete skin care. Demand for skin lightening products, which were limited to women in the past, is now witnessing a significant rise from men as well, particularly in countries of Asia-Pacific excluding Japan (APEJ) where fair skin is related to beauty, prosperity and youth. In terms of revenues, the skin lightening products market will remain the most-lucrative in Asia-Pacific excluding Japan (APEJ), followed by North America and Europe. The market in North America and Latin America will ride on similar CAGRs through 2022. In addition, the skin lightening products market will witness the fastest expansion in APEJ, followed by Middle East & Africa (MEA) and Japan. Face masks are anticipated to remain the fastest expanding products in the global skin lightening products market. Creams & lotions, and cleansers & toners will continue to be the most-lucrative products, with sales reflecting a parallel expansion through 2022. Based on nature, organic skin lightening products will gain higher traction in the near future, owing to the concerns pertaining to harmful side-effects caused by synthetic ingredients present in conventional skin lightening products. However, revenues from sales of conventional skin lightening products will continue to be comparative higher than those from organic skin lightening products throughout the forecast period. Key companies included in Fact.MR’s report, who are actively contributing to expansion of the global market for skin lightening products, include Johnson & Johnson, Dabur India Ltd., Emami Ltd., Kao Corporation, E.T. Browne Drug Co., Inc., Shiseido Company Limited, Avon Products, Inc., Estee Lauder Cos., Inc., Beiersdorf AG, Bougiee Inc., Unilever plc, Procter & Gamble Co., and L’Oréal S.A.
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AuthorA makeup obsessed, makeup addict, perfectionist, lip pouting pro artist and beauty writer. Archives
October 2025
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