The height of luxury skincare

Stunning alpine scenery, expertly crafted watches, the world’s finest chocolate – Switzerland is synonymous with beautiful landscapes and masterful craftsmanship. Thanks to La Prairie, it’s also a symbol of world-class skincare.
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The story begins back in 1931, when Dr Paul Niehans started his groundbreaking work in cellular therapy at Clinique La Prairie, a Swiss clinic that has come to be known as a pristine sanctuary of innovation. Since Niehans’ breakthrough research was published in 1960, La Prairie’s evolution has been punctuated by industry firsts, focusing on supremely high-quality ingredients, including the introduction of active ingredients sourced from caviar.

A symbol of decadence, pleasure and refined celebration since the time of the Tsars, delicate beads of caviar have always been associated with luxury, but it was La Prairie that first interpreted this into indulgence for the skin.
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The house’s caviar is infused with time itself, formed in the Swiss Alps in pools enhanced with alpine spring water that has seeped through rocks for months. Having undergone this natural filtration process, the water is enhanced with the rich minerality of this ancient landscape, collecting in the perfectly balanced, closely monitored pools to create the best possible caviar.

It’s this extraordinary quality that powers the brand’s reimagination of its first gravity-defying serum: Skin Caviar Liquid Lift. This industry-leading formulation was conceived as a tribute to the iconic beads of the Skin Caviar Collection, and has been formulated by merging the brand’s two most potent and advanced caviar ingredients for the first time to create one unparalleled serum. Like all La Prairie products, it’s a pleasure to use, melting into skin like silk and immediately granting a signature tensing sensation to give an instant lift. With continued use over time, the face appears increasingly lifted and firmed, with elasticity enhanced and fine lines and wrinkles noticeably minimised.

Continuing the theme of masterful Swiss engineering, even the packaging is a work of technological prowess; the sculptural, minimalist cobalt blue bottle not only looks magnificent on any dressing table, it also features a breakthrough mechanism that activates the caviar beads and blends them into a silky serum. With one click, the beads are transformed before the eyes so that it truly feels like the work of magic.

Indeed, the formula is something close to a youth-prolonging magic potion. The two key ingredients at its core are Caviar Premier and Caviar Absolute. The former augments natural caviar extract with ‘caviar mimetics’, which push the boundaries of its performance, while the latter is created by isolating oils and proteins (the two most abundant ingredients in caviar) to capture their power. While Premier gives skin an unrivalled lift, Absolute works to visually enhance the volume that can be lost with age.
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Together, the potent ingredients work to undo the inescapable effects of time and gravity, visibly lifting, resculpting contours and recapturing harmony and smoothness of tone and texture. The advanced formulation is further enhanced by La Prairie’s Exclusive Cellular Complex, which targets essential cells to refresh and breathe new energy into them.

In honour of the exceptional landscape and timeless beauty of Switzerland, La Prairie has chosen to continue its support of the glacier-related research being conducted by the Glaciology Section at ETH Zurich. Donating a proportion of online proceeds to the protection of glaciers, the house hopes to preserve and protect this endangered landscape – and its greatest source of inspiration.

Discover more about Skin Caviar Liquid Lift.